I help organisations create better experiences for people
Every interaction is an experience
Every interaction with an organisation creates an experience — whether it is intentionally designed or not.
The website someone struggles to navigate. The form that makes a simple task complicated. The exhibition that draws people in. The workplace that makes people feel they belong. The service that leaves someone feeling valued — or frustrated.
Good experience design starts with understanding the people experiencing it — their needs, behaviours, expectations and frustrations. It looks at how physical environments, digital systems, communication and human interactions work together to make the experience clearer, easier and more meaningful.
Soled Out, Motorcycle Mecca — connecting young people with culture, collecting and creative industries.
Turning insight into better experiences
I help organisations identify where the experiences they create are disconnected, confusing or frustrating — and find ways to make them better.
This might mean strengthening a customer or user journey, engaging audiences in new ways, communicating complex ideas more clearly, improving a physical or digital environment, or building the capability of the people delivering the experience.
I bring together experience design, storytelling, creative thinking and organisational insight to help people connect more easily with the organisations, places and ideas that matter to them.
SIT Centre for Creative Industries, Southern Institute of Technology — developing spaces and programmes designed to connect creative learning with industry and community.
How I can help
Experience Design
Understand and improve the experiences people have with your organisation.
Storytelling & Content
Turn complex ideas, places and stories into compelling experiences.
Creative & Cultural Projects
Develop projects and programmes that connect people, ideas and places.
Capability Building
Help teams develop the understanding and skills they need to deliver better experiences.
John Wishart, Abandoned Works, Night of the Arts, McCulloch Architects — a touring exhibition developed at Southern Institute of Technology.
Experience design in practice
At the Southern Institute of Technology, I reimagined Creative Industries training — creating programmes and spaces where learners could actively engage, build skills and connect with industry. I also developed the proposal for a Centre for Creative Industries, bringing together teams, leadership, industry and community to shape a more connected, future-focused learning environment.
Why does vocational training say goodbye to its graduates
In higher education, your people are the experience
Why paying for tertiary education today must deliver real career value
ILT Art Awards, Southern Institute of Technology — exhibition and event experience.
At the Ashburton Public Art Gallery, I designed experiences that brought art, learning and community together. Alongside touring exhibitions, I developed programmes and initiatives that invited people to engage with art and culture — from children's activities and film programmes to community events, retail and the gallery's first website.
What are museums actually selling?
Museums in the attention economy: from buildings to purpose-driven experiences
From storage to storytelling: rethinking how we preserve collections
Lyn Plummer, Modulations #4: Constellation Haze, Eastern Southland Gallery. Touring exhibition developed at Ashburton Public Art Gallery. Photography: Rodney Browne.
Thinking
I write about how people experience organisations, education, culture and the systems that shape our lives.
Uncertainty isn't the problem. Our fear of it is